Reasons Why Business Branded Items Give Your Business A Competitive Edge

19 Jul

Business branded items have been used since time immemorial to market and create awareness around products and services. They are undoubtedly the most cost-effective way of ensuring your business speaks directly to its customers. It is no wonder even established multinationals will use this form of cost-effective marketing to promote new items on their production list. Whether you are a start-up or an already established SME, you have a reason to look at business branded items. These giveaways are a guaranteed source of streams of income even as you cut on your marketing cost through affordable yet effective forms of marketing from Inter Branding.

According to statistics, six out of every ten customers will keep a promotional product for up to two years. Further, the same statistics indicate a whopping 85% of consumers will do business with a company upon receiving a promotional item. The same statistics show over 90 percent of consumers will remember an advertiser up to two years after receiving a promotional product. What does this tell you as the business owner, if there ever was a time to look at business branded items for your next marketing gig, now is the time. Read more at this website about branding.

The first reason why you should consider these promotional items is because they are a very cost-effective way of marketing. Low-cost promotional items campaign can be as effective as a large marketing campaign as long as you are targeting the right audience. The reason why it is low-cost is that most Inter Branding companies will do what is known as mass production, meaning you get to pay very little compared to when you produce small quantity of other promotional products.

The second reason why you should give business branded items a serious thought is because it creates instant brand recognition. What this means is that your customers can easily identify your company, its services and products each time they spot your brand logo. This means you can get a competitive edge over your competition when your potential customers can easily recognize and connect with your brand identity anywhere they see your brand color and logo. Further, it gives you great business exposure considering the branded items remain with the users long after the promotional campaign period is over. This is unlike a TV advertisement or a billboard that goes off their site and memory the moment the campaign and the promotional period is over.

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